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Home  ProductsFootfall Counter
Footfall Counter
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Counting the number of visitors crossing the threshold.
The Loyalty Logistix Footfall Counter is a people counting system which automatically collects information on the number of visitors to retail outlets.
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Businesses invest countless millions on schemes for attracting customers but how many businesses away from the High Street monitor the activity generated as a result of this expenditure?
Counting the number of visitors crossing the threshold of a retail outlet gives information that can contribute to answering many associated questions such as:
- What was the increase in public interest in our vehicles resulting from the recent TV Advertising?
- What is the conversion rate between customer´s activity and sales?
- Do we specifically need to attract more customer interest or do we need to improve what we offer?
The footfall counter system consists of a passive infrared device set up to detect motion in a narrow field across the entrance(s) of a dealership showroom. Each time someone passes through the field an electronic counter is incremented. At regular time intervals the device connects to a mobile phone network and uploads the recorded data to the internet. The uploaded data is processed and presented as a set of activity reports.
The reports can be entirely standalone or the information incorporated into a larger KPI system where it can be seen in the context of other retailer performance data.
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Motion Detector |
Inconspicuous passive infrared motion detector (similar to an intruder detector) mounted adjacent to showroom entrances / exits.
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Web Based
Portal |
Web based portal to present a range of graphical and tabulated results.
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Data Transfer |
Data can be represented and overlaid on a territory map, so the TV Broadcasters can be analysed for effectiveness, and open points can be more easily identified.
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Mobile Data Device |
Incorporated in the body of the detector to upload data to the internet.
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2007 Loyalty Logistix Ltd. All rights reserved Company Registration No. 4991455 Registered in England & Wales VAT Reg No. 840 4605 48
Registered Office: c/o Fraser Wood, Victoria House
Plas Llwyd Terrace, Bangor, Gwynedd, LL57 1UB.
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